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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Time Blocking
Operations
Time Blocking
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.With a calendar that grows on request, the method makes available time explicit again. It combines appointments, focus work, and buffer into a more realistic day structure.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
2-4 h1-3 h15-30 min Planung, laufend0.5-2 Tage
Participantsdifferent
4-103-1016-12
Formatdifferent
WorkshopWorkshopAsyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesBlocked Calendar, Capacity View, Focus PlanService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
JourneyCustomerService designCanvas
PlanningTime managementFocus
Service designOperationsJourneyBlueprint
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