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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Facilitation Team Charter |  Architecture Architecture Inception Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a team is starting fresh or working past each other, Team Charter clarifies the shared working basis. It visibly sets out how collaboration, decision paths, and mutual conduct should work day to day. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | 2-4 h | 1-2 h |
Participantsdifferent | 4-10 | 3-10 | 3-12 | 3-8 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Team Charter, Working Norms, Role Notes | Inception Canvas, Risks, Goal List, Open Questions |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | TeamAlignmentCollaboration | AlignmentArchitectureCanvas |