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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
The Scrum Team inspects people, interactions, processes, tools, and the Definition of Done, then agrees on a few testable improvements.
Agile
Sprint Retrospective
Paper illustration for Sailboat Retrospective
Agile
Sailboat Retrospective
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a sprint is over and friction shouldn't simply be carried forward, it opens the view onto collaboration and patterns. It creates space to see causes and changes together.When a team wants to read momentum, brakes, and risks together, it offers an easily understandable picture of the situation. It makes drive, obstacles, and headwind visible in the same picture.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h1-3 hUp to 3 hours for a one-month Sprint; shorter Sprints are usually shorter45-90 min
Participantsdifferent
4-103-10Scrum Team4-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesImprovement actions, Team agreementsSailboat Board, Risks, Improvement Actions
Tagsno overlap
JourneyServiceService design
JourneyCustomerService designCanvas
RetrospectiveImprovementLearning
RetrospectiveTeamImprovement
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