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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Agile Sailboat Retrospective |  Agile Mad Sad Glad |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a team wants to read momentum, brakes, and risks together, it offers an easily understandable picture of the situation. It makes drive, obstacles, and headwind visible in the same picture. | When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 4-10 | 3-10 | 4-12 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Sailboat Board, Risks, Improvement Actions | Emotion Board, Themes, Action Items |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | RetrospectiveTeamImprovement | RetrospectiveTeamReflection |