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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Agile ROAM Board |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 2-4 h | 1-3 h | 20-40 min initial, dann laufend | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-10 | 3-15 | 6-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | ROAM Board, Owner List | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | RiskAgileTrackingAlignment | Service designOperationsJourneyBlueprint |