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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Agile ROAM Board |  Architecture Architecture Inception Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-3 h | 20-40 min initial, dann laufend | 1-2 h |
Participantsdifferent | 4-10 | 3-10 | 3-15 | 3-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | ROAM Board, Owner List | Inception Canvas, Risks, Goal List, Open Questions |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | RiskAgileTrackingAlignment | AlignmentArchitectureCanvas |