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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Innovation Rapid Ideation |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-3 h | 5-20 min | 45-90 min |
Participantsdifferent | 4-10 | 3-10 | 1-20 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Ideenpool, Roh-Shortlist, Cluster | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationCreativityDivergenceWorkshop |