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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
2-4 h1-3 hHalf day1-5 Tage
Participantsdifferent
4-103-103-124-12
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesLeverage Map, Action StrategyLogic Model, Change Objectives, Intervention Components, Evaluation Plan
Tagsno overlap
JourneyServiceService design
JourneyCustomerService designCanvas
Systems thinkingChangeStrategy
ChangeSystems thinkingCapability
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