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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Product Discovery Kano Model |  Architecture Architecture Communication Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 h | 1-2 Tage | 60-120 min |
Participantsdifferent | 4-10 | 3-10 | 10-50 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Kano Matrix, Feature Classes, Priority Themes | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | SatisfactionPrioritizationCustomer | ArchitectureCommunicationStakeholdersCanvas |