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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
2-4 h1-3 h2-6 h0.5-2 Tage
Participantsdifferent
4-103-103-106-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCustomer Journey Canvas, Pain Points, Experience OpportunitiesFMEA Table, Risk Priority, Mitigation ActionsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
JourneyCustomerService designCanvas
RiskQualityOperationsRoot cause
Service designOperationsJourneyBlueprint
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