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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Innovation Design Charrette |  Innovation Brainwriting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | Halber Tag bis mehrere Tage | 15-30 min |
Participantsdifferent | 4-10 | 3-10 | 10-50 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | BrainstormingWorkshopCollaborationIdeation | BrainstormingCollaborationInclusionIdeas |