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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Decision Making DACI |  Product Strategy Product Vision Board |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-3 h | 30-60 min | 1-2 h |
Participantsdifferent | 4-10 | 3-10 | 2-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | DACI Matrix, Decision Owner, Decision Log | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | DecisionRolesGovernanceAlignment | VisionCanvasStrategyAlignment |