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Selected:Customer Journey MappingCustomer Journey CanvasATAM (Architecture Tradeoff Analysis Method)Architecture Communication Canvas
| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Architecture Architecture Communication Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 1-3 h | Several meetings plus preparation and analysis; total effort depends on scope | 60-120 min |
Participantsdifferent | 4-10 | 3-10 | Evaluation team, architects, and relevant stakeholders | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | ArchitectureQualityRiskTradeoffsStakeholders | ArchitectureCommunicationStakeholdersCanvas |