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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Product Discovery Assumption Mapping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 h | 45-60 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 4-10 | 3-10 | 2-8 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Assumption map, Test backlog, Risk ranking | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryAssumptions |