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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Operations After-Action Review |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 2-4 h | 1-3 h | 20-45 min | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-10 | 3-12 | 6-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | Lessons learned, Action items, Event summary | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | LearningOperationsImprovement | Service designOperationsJourneyBlueprint |