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| Criterion |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |  Operations ABC Analysis |  Product Discovery Kano Model |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-3 h | 30-60 min | 1-2 Tage |
Participantsdifferent | 4-10 | 3-10 | 1-5 | 10-50 |
Formatdifferent | Workshop | Workshop | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities | ABC Classification, Focus Rules, Control List | Kano Matrix, Feature Classes, Priority Themes |
Tagsno overlap | JourneyServiceService design | JourneyCustomerService designCanvas | PrioritizationOperationsPortfolio | SatisfactionPrioritizationCustomer |