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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.
Complexitydifferent
MediumHighLowHigh
Timedifferent
2-4 h2-6 h30-60 min2-6 h
Participantsdifferent
4-103-82-103-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCurrent Reality Tree, Core Problems, Intervention IdeasIceberg Worksheet, Pattern Notes, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective Actions
Tagsno overlap
JourneyServiceService design
Systems thinkingRoot causeConstraintsCausality
Systems thinkingRoot causePatterns
CausalityIncidentRoot causeTimeline
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