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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumHighHighLow
Timedifferent
2-4 h2-6 h2-6 h15-30 min
Participantsdifferent
4-103-83-102-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCurrent Reality Tree, Core Problems, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsRoot cause notes, Countermeasures
Tagsno overlap
JourneyServiceService design
Systems thinkingRoot causeConstraintsCausality
CausalityIncidentRoot causeTimeline
Root causeIncidentLeanProblem solving
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