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| Criterion |  UX Research Customer Journey Mapping |  Delivery Cost of Delay |  UX Design Customer Journey Canvas |  Delivery MoSCoW |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 2-4 h | 90-180 min | 1-3 h | 30-90 min |
Participantsdifferent | 4-10 | 3-8 | 3-10 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | CoD Table, Prioritization Sequence | Customer Journey Canvas, Pain Points, Experience Opportunities | Prioritized Backlog, Release Scope, Tradeoff Notes |
Tagsno overlap | JourneyServiceService design | PrioritizationDeliveryEconomicsDecision | JourneyCustomerService designCanvas | PrioritizationScopeDecision |