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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Dual Track Agile with its method-specific working model.
Product Discovery
Dual-Track Agile
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When uncertainty and delivery run in parallel, it separates learning work from implementation while keeping both connected. It prevents unvalidated ideas from falling directly into the delivery stream.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
2-4 h90-180 min1-4 WochenLaufend, Wochen bis Monate
Participantsdifferent
4-103-83-10 Kunden4-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCoD Table, Prioritization SequenceConcierge Learnings, Service Blueprint, MVP RisksDiscovery Backlog, Delivery Backlog, Experiment-Ergebnisse, Validierte Stories
Tagsno overlap
JourneyServiceService design
PrioritizationDeliveryEconomicsDecision
MVPValidationServiceDiscovery
AgileDiscoveryDelivery
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