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| Criterion |  UX Research Customer Journey Mapping |  Delivery Cost of Delay |  Decision Making Assumption Surfacing |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 2-4 h | 90-180 min | 45-90 min | 1-3 h |
Participantsdifferent | 4-10 | 3-8 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | CoD Table, Prioritization Sequence | Assumption List, Critical Assumptions, Learning Plan | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | PrioritizationDeliveryEconomicsDecision | AssumptionsRiskDecisionDiscovery | JourneyCustomerService designCanvas |