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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowHighLow
Timedifferent
2-4 h30-90 min1-4 Wochen1-2 h
Participantsdifferent
4-102-86-30 Experten2-8
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesExpert Forecast, Consensus Range, Assumption NotesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
JourneyServiceService design
ConstraintsDecisionPlanningOptions
ForecastingExpertsDecisionStrategy
StrategyDecisionAssumptionsHypothesis
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