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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h30-90 min1-3 h20–45 min
Participantsdifferent
4-102-83-10Small cross-functional group
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesCustomer Journey Canvas, Pain Points, Experience OpportunitiesRisk list, Mitigation plan, Assumption log
Tagsno overlap
JourneyServiceService design
ConstraintsDecisionPlanningOptions
JourneyCustomerService designCanvas
RiskDecisionFailurePlanning
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