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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Constraint Analysis |  UX Design Customer Journey Canvas |  Decision Making Decision Tree |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 30-90 min | 1-3 h | 30-90 min |
Participantsdifferent | 4-10 | 2-8 | 3-10 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Constraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries | Customer Journey Canvas, Pain Points, Experience Opportunities | Decision Tree, Option Map, Assumption List |
Tagsno overlap | JourneyServiceService design | ConstraintsDecisionPlanningOptions | JourneyCustomerService designCanvas | DecisionTreeOptions |