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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.
Complexitydifferent
MediumLowLowHigh
Timedifferent
2-4 h30-90 min45-90 min90-180 min
Participantsdifferent
4-102-82-63-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesCommunication Plan, Channel Matrix, Message CadenceCoD Table, Prioritization Sequence
Tagsno overlap
JourneyServiceService design
ConstraintsDecisionPlanningOptions
CommunicationStakeholdersDeliveryPlanning
PrioritizationDeliveryEconomicsDecision
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