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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-4 Wochen1-4 h1-3 h
Participantsdifferent
4-103-10 Kunden3-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConcierge Learnings, Service Blueprint, MVP RisksProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanCause Tree, Evidence Notes, Countermeasures
Tagsno overlap
JourneyServiceService design
MVPValidationServiceDiscovery
Root causeProblem solvingQualityIncident
Root causeTreeIncidentQuality
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