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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-4 Wochen1-4 h2-4 h
Participantsdifferent
4-103-10 Kunden3-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConcierge Learnings, Service Blueprint, MVP RisksProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanBarrier Inventory, Failure Analysis per Barrier, Action Backlog
Tagsno overlap
JourneyServiceService design
MVPValidationServiceDiscovery
Root causeProblem solvingQualityIncident
Root causeSafetyIncident
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