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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |  Innovation Lotus Blossom |  Innovation Rapid Ideation |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 1-4 Wochen | 45-90 min | 5-20 min |
Participantsdifferent | 4-10 | 3-10 Kunden | 3-10 | 1-20 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks | Lotus Diagram, Idea Themes, Shortlist | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | JourneyServiceService design | MVPValidationServiceDiscovery | BrainstormingIdeationCreativityDivergenceWorkshop | BrainstormingIdeationDivergenceSpeed |