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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h1-4 Wochen45-90 minHalber Tag bis mehrere Tage
Participantsdifferent
4-103-10 Kunden3-1010-50
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConcierge Learnings, Service Blueprint, MVP RisksLotus Diagram, Idea Themes, ShortlistSketches and Concepts, Consolidated Solution Sketch, Prioritized Direction
Tagsno overlap
JourneyServiceService design
MVPValidationServiceDiscovery
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingWorkshopCollaborationIdeation
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