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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h1-4 Wochen1-3 h2-8 h
Participantsdifferent
4-103-10 Kunden2-85-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogConcierge Learnings, Service Blueprint, MVP RisksContext Map, Integration Patterns, Boundary NotesEvent Timeline, Ubiquitous Language, Boundaries, Open Questions
Tagsno overlap
JourneyServiceService design
MVPValidationServiceDiscovery
Domain-Driven DesignBoundariesStrategy
Domain-Driven DesignEventsDiscoveryWorkshop
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