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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Views and Beyond method illustration showing its working structure
Architecture
Views and Beyond
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.Views and Beyond organizes architecture into several views so no single diagram has to do everything at once. This makes it possible to choose the representation that fits the stakeholder's question.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
2-4 h45-90 min1-3 TageSeveral meetings plus preparation and analysis; total effort depends on scope
Participantsdifferent
4-102-61-4Evaluation team, architects, and relevant stakeholders
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCommunication Plan, Channel Matrix, Message CadenceArchitecture Views, Cross-view Notes, RationalePrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations
Tagsno overlap
JourneyServiceService design
CommunicationStakeholdersDeliveryPlanning
DocumentationStakeholdersArchitecture
ArchitectureQualityRiskTradeoffsStakeholders
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