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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumLowLowMedium
Timedifferent
2-4 h45-90 min45-90 min60-120 min
Participantsdifferent
4-102-63-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCommunication Plan, Channel Matrix, Message CadenceExpectation Map, Alignment Notes, AgreementsCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
JourneyServiceService design
CommunicationStakeholdersDeliveryPlanning
AlignmentStakeholdersTeam
ArchitectureCommunicationStakeholdersCanvas
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