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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
2-4 h45-90 min1-3 h60-120 min
Participantsdifferent
4-102-63-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogCommunication Plan, Channel Matrix, Message CadenceCustomer Journey Canvas, Pain Points, Experience OpportunitiesCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
JourneyServiceService design
CommunicationStakeholdersDeliveryPlanning
JourneyCustomerService designCanvas
ArchitectureCommunicationStakeholdersCanvas
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