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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
2-4 h45-120 min2-8 h0.5-2 Tage
Participantsdifferent
4-102-62-86-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogChange Matrix, Cause Hypotheses, Validation Questions, Action ListProblem Analysis, Decision Analysis, Risk PlanService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
ChangeRoot causeTroubleshootingComparison
Problem solvingRoot causeDecisionOperations
Service designOperationsJourneyBlueprint
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