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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Change Analysis.
Operations
Change Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
2-4 h45-120 min1-2 h60–90 min
Participantsdifferent
4-102-64-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogChange Matrix, Cause Hypotheses, Validation Questions, Action ListAlignment Map, Open Issues, Decision QuestionsStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
JourneyServiceService design
ChangeRoot causeTroubleshootingComparison
AlignmentStakeholdersStrategyFacilitation
StakeholdersAlignmentFacilitationChange
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