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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.
Complexitydifferent
MediumHighLowMedium
Timedifferent
2-4 h2-6 h15-30 min2-4 h
Participantsdifferent
4-103-102-62-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsRoot cause notes, CountermeasuresBarrier Inventory, Failure Analysis per Barrier, Action Backlog
Tagsno overlap
JourneyServiceService design
CausalityIncidentRoot causeTimeline
Root causeIncidentLeanProblem solving
Root causeSafetyIncident
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