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| Criterion |  UX Research Customer Journey Mapping |  Innovation Brainwriting |  Innovation Rapid Ideation |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 15-30 min | 5-20 min | 45-90 min |
Participantsdifferent | 4-10 | 3-12 | 1-20 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Idea sheets, Expanded concepts, Prioritized list | Ideenpool, Roh-Shortlist, Cluster | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | JourneyServiceService design | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationCreativityDivergenceWorkshop |