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| Criterion |  UX Research Customer Journey Mapping |  Innovation Brainwriting |  Facilitation Mind Mapping |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 15-30 min | 15-45 min | 1-3 h |
Participantsdifferent | 4-10 | 3-12 | 1-10 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Idea sheets, Expanded concepts, Prioritized list | Mind Map, Topic Clusters, Open Questions | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | BrainstormingCollaborationInclusionIdeas | BrainstormingIdeasMappingStructureFacilitation | JourneyCustomerService designCanvas |