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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Value Chain Analysis |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 2-4 h | 2-4 h | Half day | 30-60 min |
Participantsdifferent | 4-10 | 3-10 | 3-8 | 3-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Strategy Canvas, Value Curve, ERRC Actions | Value Chain Map, Lever List | SWOT matrix, Strategic options, Action list |
Tagsno overlap | JourneyServiceService design | StrategyPositioningInnovationValue | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisMarketPositioning |