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Selected:Customer Journey MappingBlue Ocean Strategy CanvasCustomer Journey CanvasService Blueprinting
| Criterion |  UX Research Customer Journey Mapping |  Business Strategy Blue Ocean Strategy Canvas |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h | 2-4 h | 1-3 h | 0.5-2 Tage |
Participantsdifferent | 4-10 | 3-10 | 3-10 | 6-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Strategy Canvas, Value Curve, ERRC Actions | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | StrategyPositioningInnovationValue | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint |