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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumLowLowHigh
Timedifferent
2-4 h20-45 min30-60 min2-6 h
Participantsdifferent
4-101-102-103-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogBehavior Over Time Graph, Trend Hypotheses, Key EventsIceberg Worksheet, Pattern Notes, Intervention IdeasCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
JourneyServiceService design
Systems thinkingPatternsDynamics
Systems thinkingRoot causePatterns
Systems thinkingRoot causeConstraintsCausality
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