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Selected:Customer Journey MappingATAM (Architecture Tradeoff Analysis Method)VRIO FrameworkAlignment Mapping
| Criterion |  UX Research Customer Journey Mapping |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Business Strategy VRIO Framework |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 2-4 h | Several meetings plus preparation and analysis; total effort depends on scope | 90-180 min | 1-2 h |
Participantsdifferent | 4-10 | Evaluation team, architects, and relevant stakeholders | 3-6 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | VRIO Table, Strategic Actions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | ArchitectureQualityRiskTradeoffsStakeholders | StrategyDiagnosisBusiness modelCapability | AlignmentStakeholdersStrategyFacilitation |