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Selected:Customer Journey MappingATAM (Architecture Tradeoff Analysis Method)Service BlueprintingCustomer Journey Canvas
| Criterion |  UX Research Customer Journey Mapping |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  UX Design Service Blueprinting |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 2-4 h | Several meetings plus preparation and analysis; total effort depends on scope | 0.5-2 Tage | 1-3 h |
Participantsdifferent | 4-10 | Evaluation team, architects, and relevant stakeholders | 6-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Service Blueprint, Fail Points, Ownership Map | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | ArchitectureQualityRiskTradeoffsStakeholders | Service designOperationsJourneyBlueprint | JourneyCustomerService designCanvas |