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Selected:Customer Journey MappingATAM (Architecture Tradeoff Analysis Method)Cost of DelayRisk Matrix
| Criterion |  UX Research Customer Journey Mapping |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Delivery Cost of Delay |  Decision Making Risk Matrix |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 2-4 h | Several meetings plus preparation and analysis; total effort depends on scope | 90-180 min | 30-60 min |
Participantsdifferent | 4-10 | Evaluation team, architects, and relevant stakeholders | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | CoD Table, Prioritization Sequence | Risk Matrix, Top Risk List |
Tagsno overlap | JourneyServiceService design | ArchitectureQualityRiskTradeoffsStakeholders | PrioritizationDeliveryEconomicsDecision | RiskDecisionPrioritizationAssessment |