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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Assumption Surfacing |  Product Discovery Test Card |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 2-4 h | 45-90 min | 20-35 min | 45-60 min |
Participantsdifferent | 4-10 | 2-8 | 1-5 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Assumption List, Critical Assumptions, Learning Plan | Test Card with a pre-set threshold | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | JourneyServiceService design | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskExperimentsValidation |