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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Assumption Surfacing |  Decision Making Risk Matrix |  Delivery Cost of Delay |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 2-4 h | 45-90 min | 30-60 min | 90-180 min |
Participantsdifferent | 4-10 | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Assumption List, Critical Assumptions, Learning Plan | Risk Matrix, Top Risk List | CoD Table, Prioritization Sequence |
Tagsno overlap | JourneyServiceService design | AssumptionsRiskDecisionDiscovery | RiskDecisionPrioritizationAssessment | PrioritizationDeliveryEconomicsDecision |