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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Assumption Surfacing |  UX Design Customer Journey Canvas |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 45-90 min | 1-3 h | 2-3 h |
Participantsdifferent | 4-10 | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Assumption List, Critical Assumptions, Learning Plan | Customer Journey Canvas, Pain Points, Experience Opportunities | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | JourneyServiceService design | AssumptionsRiskDecisionDiscovery | JourneyCustomerService designCanvas | CanvasHypothesisOutcomesDiscovery |