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| Criterion |  UX Research Customer Journey Mapping |  Decision Making Assumption Surfacing |  Product Discovery Assumption Mapping |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 45-90 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 4-10 | 2-8 | 2-8 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Assumption List, Critical Assumptions, Learning Plan | Assumption map, Test backlog, Risk ranking | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyServiceService design | AssumptionsRiskDecisionDiscovery | AssumptionsRiskExperimentsValidation | MVPValidationServiceDiscovery |