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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 45-60 min | 1-5 Tage | 1-2 Wochen pro Iteration |
Participantsdifferent | 4-10 | 2-8 | Nutzertraffic | 2-6 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | JourneyServiceService design | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryAssumptions |