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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Assumption Mapping |  Product Strategy DIBB |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-4 h | 45-60 min | 1-2 h | 20-35 min |
Participantsdifferent | 4-10 | 2-8 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Assumption map, Test backlog, Risk ranking | DIBB document, Belief list, Bet list, Learning report | Test Card with a pre-set threshold |
Tagsno overlap | JourneyServiceService design | AssumptionsRiskExperimentsValidation | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |